Free Pet Food & Diet Survey template
For pet brands and stores: feeding choices, switching triggers, and label trust.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Pet food buyers switch for reasons they can see – a vet's advice, a coat or a stomach that changes, a price that rises – and they weigh the claims printed on the bag. This survey maps the feeding decision: what the pet eats now, what would most likely make the owner switch brands, how much each common label claim sways the choice, and what owners want labels to tell them.
The switch-trigger answers are the category's marketing map: they show whether your customers move on what they see in their pet, on price, or on ingredients.
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Page 1
Feeding your pet
This survey asks what you feed your pet and what matters when you choose it. Your answers help us understand what pet owners want. It takes about 2 minutes.
Q1.What do you mainly feed?*
- Dry kibble
- Wet food
- Mixed
- Raw or fresh-prepared
- Home-cooked
Q2.What would most likely make you switch brands?*
- Vet recommendation
- Digestion or coat changes
- Price increase
- Ingredient concerns
- Pet stopped enjoying it
- Other…
Q3.How much does each claim on a pet food label influence your choice?
| Ignore it | Mildly | Strongly | |
|---|---|---|---|
| Grain-free | |||
| Natural/no additives | |||
| Vet-formulated | |||
| Breed or age specific |
Q4.What would you like pet food labels to tell you?
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